If you want to be on the front row for all the action, here’s your opportunity to reserve your seats along the Parade route. Seats can be purchased through the Novant Health Thanksgiving Day Parade App or via

We are excited to roll out a new seating plan for this year’s parade to make our guest experience as amazing as possible! This year’s seats are broken into sections along Tryon Street. You may purchase seats in any section you’d like; traditionally, guests find that the best seats are the ones closest to the performance area. Each section consists of two general admission rows, so once you’ve bought seats in that particular section, you may sit in any available seat. This will give you the most intimate experience possible.

You must scan your tickets at the box office on Thanksgiving morning. The box office opens at 7:00 a.m. and your seats will be available then. We are happy to partner with Carolina Tix for this year’s parade. They have exceptional customer service, so if you have any questions, feel free to contact them.

General public (non-ticketed) seating is first come, first served along the non-reserved sections of Tryon Street. People will be able to stand or sit along the parade route, but will not be allowed to obstruct the view of our seated guests.

Start your day with breakfast and photo ops with Santa Claus himself.

Breakfast with Santa
Coco & the Director (at the Marriott City Center)
100 W. Trade Street
7:00 a.m - 8:30 a.m

Kick off the holiday season, Charlotte-style! For only $30, purchase your ticket for Breakfast with Santa at Coco and the Director, and you will also get a VIP Bleacher Ticket to the Novant Health Thanksgiving Day Parade. Breakfast in Coco includes your choice of a breakfast sandwich, side of fruit or yogurt, non-alcoholic beverage and one photo with Santa.